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"I'm worried you'll get swamped with wish messages at midnight, so I'm wishing you a Happy New Year in advance." "Please carry this blessing with you every day." Hmm... I guess it's inevitable that people send out mass messages on holidays. Oh, this one is even worse – they forgot to change the recipient's name... You're not planning on sending me a lazy copy-paste like that, are you? No way! But hey, it's New Year's, so a simple wish is definitely in order. Happy New Year, {name}!